LONDON� In case you ever wonder why we so closely follow developments in cellular phone and mobile technology, read the following.�
British Mobile Network OperatorEEhas announced a new global LTE-Broadcast Alliance with Verizon, Telstra and KT, according totelecompaper.� The group's primary goal is to encourage global support for LTE-Broadcast (LTE-B) services from all device makers. �LTE-B is also known asevolved Multimedia Broadcast Multicast Service (eMBMS).
Now here�s the take-away that explains it all: �It (eMBMS) allows mobile operators to send a single stream of data to all mobile users in one area, instead of sending an individual stream to each user.�
That, my friends, is known as �broadcasting,�and I sincerely hope it doesn�t see a lot of popularity with mobile users! �It also shows that the MNOs realize the benefits of the one-to-many transmission model.
In the UK, EE and the BBC tested LTE-B at the 2015 FA Cup Final at Wembley Stadium, allowing HD broadcast of multiple camera angles and replays to mobile devices in the stadium.
In the US, Verizon has commercially deployed LTE-B service across its nationwide 4G LTE network.
In Australia, Telstra conducted world's first stadium broadcast using LTE-B in January 2014, and demonstrated the technology again at the NRL Grand Final in October 2015. In South Korea, KT became the first operator in the world to launch a commercial LTE-B service in January 2014. This service covers seven baseball stadiums and major subway lines of Seoul and Busan.
We have covered eMBMSpreviously in the virtual pages of Digital Radio Update, and will continue to do so.�