WorldDMB Rebrands as WorldDAB

Name change seeks to reflect organization’s primary mission
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LONDON � Starting today, Aug. 7, WorldDMB has officially changed its name to WorldDAB, which was the organization�s original name. According to the organization, the new name better reflects the organization�s primary mission, to promote the adoption of DAB/DAB+ digital radio around the world.

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WorldDAB President Patrick Hannon wrote in a statement: �As we engage with a growing number of international stakeholders � including policy makers, regulators, broadcasters, receiver manufacturers and the automotive sector � it is important that our messaging, including our name, is consistent with our core objective.�

The organization has also unveiled its new logo and updated all of its materials. The website, however, remains the same, as it was always been www.worlddab.org.

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